SEO & AI SEO Audit
A fixed-scope diagnostic of where you stand across organic search, AI answers, local presence, website health and paid search — turned into a prioritised, plain-English roadmap.
Explore the audit →
SEO · AI SEO · Web · Local · Google Ads — New Zealand
When your best customer searches, be the answer they found.
Foundwell Search is a New Zealand search-visibility agency. We make sure that when a high-value customer looks for what you sell, you are the result they find and trust — whether the answer comes from a Google ranking, the local map pack, a paid ad, or an AI-generated answer.
Serving high-value businesses nationwide, Aotearoa New Zealand.
What we do
Seven disciplines. One accountable system.
Some businesses buy search services from four or five disconnected suppliers — or not at all. We design audit, web, on-page, off-page, local, paid and the customer system behind them to feed each other, so every part raises the return of the rest.
Website Design & Construction
Fast, conversion-focused websites that are technically built to be found — findability, persuasion and speed engineered in from day one, not bolted on later.
Explore web design →On-Page Search & AI SEO
Making each page rank in classic search and be quotable by AI answer engines — targeting the exact terms your most valuable buyers actually use.
Explore on-page SEO →Off-Page SEO & AI SEO
Authority and citation building through digital PR, earned media and transparent, compliant link acquisition — so the rest of the web vouches for your business.
Explore off-page SEO →Google Business Profile
Owning the local map pack and “near me” demand — often the highest-intent, fastest-moving surface in all of search for businesses that serve a place.
Explore local SEO →Google Ads Management
Buying high-intent visibility today while your organic and AI presence compounds — measured on cost per qualified lead and return, never just clicks.
Explore Google Ads →CRM & Marketing Automation
Capturing every enquiry, automating the follow-up, connecting marketing to your booking calendar, and reporting what each channel costs per booked job.
Explore CRM & automation →Why now
Search is being rebuilt around AI answers. Most NZ businesses aren’t ready.
Google AI Overviews, ChatGPT, Perplexity and Copilot increasingly answer your customers directly. Being the source an AI cites is the new front page — and almost no one in New Zealand is optimising for it yet.
~48%
of tracked Google searches now show an AI Overview — up roughly 58% year on year.
Source: BrightEdge via Search Engine Land15.9%
conversion rate for visitors arriving from ChatGPT — versus ~1.8% from standard organic search.
Source: OmniboundWho we work with
Built for businesses where one new customer is genuinely valuable.
We deliberately work with New Zealand businesses where the maths of search visibility is compelling — where a single extra qualified enquiry each month can transform the year.
High-value transactions
Each sale is significant, and buyers research carefully before choosing — exactly the considered search journey we influence.
- Trades & construction — roofing, builders, renovations, heat pumps, solar, commercial electrical
- Health & wellness — dentistry, orthodontics, fertility, audiology
- Professional services — law, accountancy, mortgage & insurance advisers
- Considered retail & manufacture — kitchens, pools, boats, bespoke furniture
Sticky, repeat-revenue relationships
Each customer stays for years once won, so dependable acquisition compounds into retained, recurring revenue.
- Recurring B2B services — managed IT, bookkeeping, commercial cleaning, H&S consulting
- Recurring consumer services — physiotherapy, vets, childcare, gyms
- Subscription & contract models — SaaS, security monitoring, equipment servicing
- Franchise networks — proven systems with marketing behind them
How we work
A compounding loop, not a menu of disconnected tactics.
Every engagement follows the same logic: diagnose, build the asset, capture demand now, and compound owned visibility over time.
Audit & roadmap
We quantify where you stand across organic search, AI answers, local presence, website health and paid search — and what closing the gap is worth in your own numbers.
Fix the foundation
Your website becomes a fast, findable, conversion-built destination, so every dollar of traffic — paid or organic — actually turns into enquiries.
Capture demand today
Google Business Profile and Google Ads put you in front of ready-to-buy searchers immediately, while the slower organic and AI work matures.
Compound owned visibility
On-page and off-page SEO & AI SEO win rankings and AI citations that keep returning leads for years — reported in enquiries and revenue, not vanity rankings.
Close the loop
Every enquiry captured and followed up, connected to your calendar and reported in booked work — so you know what the whole programme is actually returning.
Insights
Plain-English guides to search and AI visibility.
What is AI SEO — and how is it different from normal SEO?
Classic SEO gets you a ranked link. AI SEO gets you named as the answer. Here’s how it works and why it matters now.
Read the guide →The complete guide to getting found in 2026
Classic SEO and AI SEO working together across your website, content, local presence, authority and ads.
Read the guide →How do I get my business quoted by ChatGPT and AI Overviews?
The plain-English playbook for becoming the source AI answer engines cite.
Read the guide →Find out what your search visibility is worth.
The qualifying question we ask every business: what is one new customer worth to you — the first sale, and everything they spend afterwards? If the answer is in the thousands, we should talk.